Events & Experiences

Webinar Marketing

Turn Webinars Into a Predictable Sales Channel

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn to treat webinars as a repeatable acquisition and sales engine rather than one-off events. You will build a registration funnel, choose the right platform, drive show-up rates, run an engaging live session with a clear pitch, and convert with replay and email sequences. Every module uses named tools, benchmark numbers, and worked examples you can copy.

Curriculum

Module 1: Building the Registration Funnel3 lessons

Choosing a Webinar Topic and Offer That ConvertsPreview45m
Designing a High-Converting Registration Page🔒45m
Driving Traffic to Your Registration Page🔒45m

Module 2: Platform Selection and Pre-Event Setup3 lessons

Selecting the Right Webinar Platform🔒45m
Engineering Your Show-Up Rate🔒45m
Preparing Slides, Run-of-Show, and Tech Rehearsal🔒45m

Module 3: Running the Live Session and Making the Offer3 lessons

Keeping Attendees Engaged Throughout🔒45m
Delivering Value Before the Pitch🔒45m
Presenting an Offer That Converts on the Call🔒45m

Module 4: Replay, Repurposing, and Post-Webinar Nurture3 lessons

The Replay Window and No-Show Recovery🔒45m
Repurposing the Webinar Into Evergreen Assets🔒45m
Post-Webinar Nurture and Measuring ROI🔒45m