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Copy & Messaging

UX Copywriting

Write the words that move people through your product

12 lessons4 modules9h 20m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Interface copy is read by everyone and noticed by no one until it fails. This course gives you the content-design methods, voice-and-tone systems, and editing passes that product UX writers use at companies like Mailchimp, Shopify, and Atlassian, with named tools and before-and-after rewrites. You will leave able to audit a screen, rewrite a flow, design error and empty states, and prove the change with a measurable test.

Curriculum

Module 1: What UX Copy Is and the Jobs It Does3 lessons
Module 2: Voice, Tone, and Writing for the Moment3 lessons
  • Voice Versus Tone, and Why It Matters🔒45m
  • Mapping Tone to the User's Emotional State🔒45m
  • Inclusive, Accessible, and Localization-Ready Language🔒45m
Module 3: The Microcopy Toolkit: Buttons, Errors, and States3 lessons
  • Buttons and Calls to Action That Describe the Action🔒45m
  • Forms, Labels, and Helpful Error Messages🔒50m
  • Empty States, Loading, and Confirmation Copy🔒45m
Module 4: Onboarding, Process, and Proving It Works3 lessons
  • Onboarding Copy That Teaches Value, Not Features🔒50m
  • A Repeatable Rewrite Process and the Tools to Run It🔒50m
  • Testing and Measuring That Copy Reduced Friction🔒50m
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