Advanced Business Finance

Unit Economics for Business Owners

Know Whether Growth Makes Money, One Unit at a Time

12 lessons4 modules10h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course takes a business owner from a fuzzy sense of their margins to a precise, decision-ready unit-economics model. You will define the right unit, separate variable from fixed costs, calculate true contribution margin, measure fully loaded CAC, project lifetime value from gross margin and churn, and judge growth with payback period and the LTV:CAC ratio. Every concept is taught with named tools, real benchmarks, and worked examples across SaaS, ecommerce, and service models so you can pull the levers that actually move profit.

Curriculum

Module 1: What Unit Economics Are and Why They Decide Your Fate3 lessons

The Core Idea: Profit per Unit, Not Just Total ProfitPreview45m
Choosing the Right Unit for Your Business🔒45m
How Profitable Businesses Still Go Broke🔒45m

Module 2: Contribution Margin: The Foundation of Every Decision3 lessons

Variable Costs, Fixed Costs, and Gross Margin🔒50m
Calculating Contribution Margin Per Unit🔒50m
From Contribution Margin to Break-Even🔒50m

Module 3: CAC, LTV, and the Two Numbers That Decide Growth3 lessons

Calculating Customer Acquisition Cost Honestly🔒50m
Projecting Lifetime Value From Margin and Churn🔒55m
Cohort Analysis: Watching Value Build Over Time🔒50m

Module 4: Putting It Together: Ratios, Levers, and the Decision to Scale3 lessons

Payback Period and the LTV:CAC Ratio🔒55m
The Levers That Improve Unit Economics🔒55m
The Decision: When to Scale and When to Wait🔒50m