Industry-Specific Business

Trades Business Marketing & Operations (Plumbing, Electrical, HVAC)

Stop trading hours for dollars and start running a real trades business

12 lessons4 modules9h 35m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course turns a working tradesperson into a profitable business owner. You will set service prices that protect your margin, get found on Google Maps and in 'near me' searches, dispatch jobs so trucks stay full, and build a technician team that delivers consistent 5-star visits. Every lesson uses named software, real benchmark numbers, and worked examples drawn from plumbing, electrical, and HVAC shops.

Curriculum

Module 1: Pricing the Job, Not the Hour3 lessons

Why Hourly Billing Quietly Bankrupts Trades ShopsPreview45m
Calculating Your True Shop Rate and Break-Even🔒50m
Building the Flat-Rate Price Book and Reading Unit Economics🔒50m

Module 2: Getting Found: Local SEO and Lead Generation3 lessons

Dominating the Google Map Pack with Your Business Profile🔒50m
A Website and Tracking Setup That Converts Calls🔒45m
Paid Ads, LSAs, and Building a Channel Mix🔒45m

Module 3: Dispatching, Scheduling, and Field Service Software3 lessons

The Dispatch Function: Matching the Right Tech to the Right Job🔒50m
Scheduling to Cut Windshield Time and Raise Billable Hours🔒45m
Choosing and Using Field Service Management Software🔒50m

Module 4: People and Reputation: Technicians and 5-Star Reviews3 lessons

Recruiting and Retaining Technicians in a Tight Labor Market🔒50m
Pay Structures and Technician KPIs That Drive Performance🔒50m
Building a Review Engine and Reputation Flywheel🔒45m