Paid & Organic Social

TikTok Ads

Run TikTok ads that actually sell

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This hands-on course teaches the full TikTok paid-media workflow the way a working buyer runs it: structuring campaigns and ad groups, choosing the right objective and bid strategy, installing and verifying the TikTok Pixel and Events API, and producing native creative across Spark Ads, In-Feed, and TopView. You will set up real targeting, read the metrics that decide whether to scale or cut, and connect TikTok Shop so ads drive in-app sales. You finish able to launch a clean, measurable campaign and scale the winners without breaking the learning phase.

Curriculum

Module 1: The TikTok Ads Manager Foundation3 lessons

Why TikTok Ads Are a Creative-First AuctionPreview45m
Setting Up the Account, Business Center, and Billing🔒45m
The Campaign, Ad Group, and Ad Hierarchy🔒50m

Module 2: Tracking, Targeting, and the Pixel3 lessons

Installing and Verifying the TikTok Pixel and Events API🔒50m
Audience Targeting: Custom and Lookalike Audiences🔒50m
Placements, Schedules, and Brand Safety🔒45m

Module 3: Creative That Works: Formats and the Hook3 lessons

The Ad Formats: In-Feed, Spark Ads, TopView, and More🔒50m
The First Two Seconds: Hooks That Stop the Scroll🔒50m
Briefing, Sourcing, and Passing Ad Review🔒45m

Module 4: Bidding, Scaling, and TikTok Shop3 lessons

Optimization Goals, Bid Strategies, and the Learning Phase🔒50m
Reading the Metrics and Scaling the Winners🔒50m
TikTok Shop and Shoppable Video Ads🔒50m