Technical SEO

Great content cannot rank if search engines cannot crawl, render, and index the pages it lives on, which is why technical SEO is the foundation every other SEO effort stands on. This course teaches the modern technical SEO audit end to end: how crawlers and indexing actually work, how to read robots.txt, sitemaps, and the Search Console Indexing report, how to pass Core Web Vitals, how to add schema markup that earns rich results, how to handle JavaScript rendering, how to read server log files, and how to design a crawl-efficient site architecture. Every lesson uses real tools like Google Search Console, Screaming Frog, Lighthouse, and the Rich Results Test, with concrete thresholds and worked examples so you can audit a site and ship fixes that move rankings.