Email & Lifecycle

Subscription & Membership Marketing

Turn one-time buyers into recurring revenue you can forecast

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Subscriptions live or die on retention, not acquisition. This course teaches the lifecycle marketing system behind durable recurring revenue: trial-to-paid conversion, dunning and failed-payment recovery, cancellation deflection, and pause-vs-cancel strategy. You will work with real frameworks, named tools, and the actual benchmark numbers operators use to forecast and defend MRR.

Curriculum

Module 1: The Economics of Recurring Revenue3 lessons

MRR, ARR, and the Movements That Drive ThemPreview45m
Retention Math: Gross and Net Revenue Retention🔒45m
LTV, CAC, and Payback Period🔒45m

Module 2: Trial-to-Paid Conversion3 lessons

Opt-In vs Opt-Out Trials and Trial Length🔒45m
Activation: The Aha Moment That Predicts Conversion🔒45m
The Trial Conversion Email and In-App Sequence🔒45m

Module 3: Fighting Involuntary Churn with Dunning3 lessons

Voluntary vs Involuntary Churn🔒45m
Smart Retries, Card Updaters, and Recovery Tooling🔒45m
The Dunning Message Sequence🔒45m

Module 4: Cancellation Deflection and Retention Offers3 lessons

Designing the Cancellation Flow🔒45m
Save Offers and Pause-vs-Cancel Strategy🔒45m
Win-Back Campaigns and Forecasting Lifecycle Experiments🔒45m