AI Tools — Video & Audio

Sora & AI Video Basics

Understand AI video before you bet a campaign on it

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the current generation of text-to-video tools — OpenAI Sora (in the Sora app and ChatGPT Plus/Pro), Kuaishou's Kling, and Google Veo (in Gemini and Flow) — as a connected category rather than one product. You will learn what each model can and cannot do, the clip-length and resolution ceilings, the credit and subscription economics, a reusable shot-prompt structure, and the disclosure and rights rules you must follow. Every lesson ends with a concrete decision rule or copy-ready prompt so you can choose the right tool and produce honest, on-brand marketing clips without an editing or coding background.

Curriculum

Module 1: What Text-to-Video AI Actually Is3 lessons

The Landscape: Sora, Kling, and VeoPreview45m
How These Models Generate Video🔒45m
Your First Generation and How to Judge It🔒45m

Module 2: Capabilities, Limits, and Choosing a Tool3 lessons

Clip Length, Resolution, and Audio🔒45m
Pricing, Credits, and Subscriptions🔒45m
A Decision Rule for Picking a Tool🔒45m

Module 3: Prompting and Working Around the Failures3 lessons

The Four-Part Shot Prompt Formula🔒45m
Where Today's Models Break🔒45m
Iterating Without Burning Credits🔒45m

Module 4: From Clip to Campaign: Marketing Use Cases3 lessons

Image-to-Video and Sora's Control Features🔒45m
Disclosure, Rights, and Provenance🔒45m
Planning and Shipping a Marketing Clip🔒45m