Marketing & Growth

Social Media Marketing Strategy

Run social media like a marketing channel, not a hobby

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course turns scattered posting into a managed marketing channel for a real business account. You will select platforms with a fit-and-resource scorecard, build a batchable content calendar around content pillars, grow reach organically with hooks and formats that earn distribution, and run community management with documented response standards. By the end you can tie social activity to leads, sales, and a defensible ROI figure.

Curriculum

Module 1: Strategy and Choosing the Right Platforms3 lessons

From Random Posting to a Real StrategyPreview45m
Mapping Your Audience to Platforms🔒45m
The Platform Scorecard: Choosing Two or Three🔒45m

Module 2: Content Calendars and Consistent Creation3 lessons

Content Pillars: Never Stare at a Blank Page Again🔒45m
Building a Calendar You Can Actually Keep🔒45m
Batching and a Repeatable Creation Workflow🔒45m

Module 3: Organic Growth and the Algorithm3 lessons

How the Algorithm Actually Decides What to Show🔒45m
Hooks, Formats, and Stopping the Scroll🔒45m
Hashtags, Discovery, and Compounding Reach🔒45m

Module 4: Community Management and Measuring ROI3 lessons

Community Management That Builds Loyalty🔒45m
Handling Negativity and Brand Safety🔒45m
Tracking, Attribution, and Reporting ROI🔒45m