Social Marketing & Growth

Social Media Marketing: A Cross-Platform Strategy Course

Stop Posting and Hoping — Build a Social Media Strategy That Actually Works

12 lessons4 modules9h 20m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course cuts through the noise and teaches you how social media marketing actually works across multiple platforms. You will build a real content strategy, learn how to adapt your message for each platform, grow and manage an engaged community, and use analytics to make smarter decisions. Every lesson is grounded in real-world tactics used by professionals — no fluff, no filler.

Curriculum

Module 1: Strategy Before Content3 lessons

Why Most Social Media Fails (And What a Real Strategy Looks Like)Preview40m
Defining Your Audience — The Social Media Persona🔒45m
Content Pillars — The Engine Behind Consistent, On-Brand Content🔒50m

Module 2: Platform Fit and Content Formats3 lessons

Platform Fit — Choosing Where to Show Up (And Where to Skip)🔒45m
Content Formats That Work — Matching Message to Medium🔒50m
Writing Captions That Stop the Scroll and Drive Action🔒45m

Module 3: The Content Calendar and Production System3 lessons

Building a Content Calendar That You Will Actually Use🔒45m
Batch Production — Creating a Month of Content in a Day🔒50m
Hashtags, Timing, and the Algorithm — What Actually Matters🔒40m

Module 4: Community, Analytics, and the 90-Day Plan3 lessons

Community Management — Turning Followers into Advocates🔒45m
Reading Analytics — The Metrics That Actually Matter🔒50m
Your 90-Day Cross-Platform Launch Plan🔒55m