SMS Marketing
Run Text-Message Campaigns That Convert Without Getting Sued
About this course
SMS is the highest-engagement channel in marketing, with open rates near 98 percent and read times under five minutes, but a single careless blast can trigger TCPA lawsuits at 500 to 1,500 dollars per text. This course teaches the modern playbook end to end: legal opt-in mechanics, list growth, segmentation, the campaign types that convert (promotions, cart abandonment, back-in-stock), lifecycle automations, send-time and cadence strategy, and the deliverability and metrics that keep your shortcode or 10DLC number healthy. Every lesson uses real platform settings, named tools like Attentive, Klaviyo, and Postscript, sample message copy, and worked numbers so you can launch and scale responsibly.
Curriculum
Module 1: Foundations: Why SMS Wins and How to Stay Legal
- Why SMS Outperforms Every Other ChannelPreview
- TCPA, the CTIA, and the Rules That Keep You Out of Court🔒
- Picking Your Number Type: 10DLC, Toll-Free, and Shortcodes🔒
Module 2: List Growth and Segmentation: Building an Asset You Own
- Opt-In Mechanics: Single, Double, and the Tools That Convert🔒
- Welcome Series: Turning a New Number Into a First Sale🔒
- Segmentation: The Difference Between a List and an Asset🔒
Module 3: Campaigns and Automations: The Messages That Make Money
- Promotional Campaigns: Writing Texts People Act On🔒
- Cart Abandonment and Browse Abandonment Flows🔒
- Back-in-Stock, Transactional, and Conversational SMS🔒
Module 4: Cadence, Deliverability, and Measuring ROI
- Send-Time and Cadence Strategy🔒
- Deliverability: Keeping Your Number Healthy🔒
- Measuring ROI: The Metrics That Prove SMS Works🔒