Advanced Business Operations
Service Business Pricing & Profitability
Stop Underpricing Your Service Business
12 lessons4 modules9h 25m durationbeginner level
About this course
Most service businesses underprice because they bill by the hour and never measure where their margin leaks. This course gives you the frameworks, calculations, and contract language to price on value, defend your scope, build recurring retainer revenue, and track utilization rate. Every concept is paired with worked numbers you can drop straight into your own business.
Curriculum
Module 1: Know Your Real Numbers Before You Price
- Why hourly billing quietly caps your incomePreview
- Calculate your true cost of delivery🔒
- Cost-plus versus value, and the floor and ceiling🔒
Module 2: Value-Based Pricing in Practice
- Quantify the value with the EVE framework🔒
- Anchoring, tiers, and good-better-best🔒
- Pricing the result, not the deliverable🔒
Module 3: Scope Control and Retainer Revenue
- Stop scope creep before it starts🔒
- Design a retainer that clients want🔒
- Price the retainer and protect its margin🔒
Module 4: Measure, Defend, and Raise Your Prices
- Utilization and realization: the two numbers that explain your profit🔒
- Find and fix the profit leaks🔒
- Raise prices and reprice existing clients🔒
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