Search Engine Optimization

SEO Content Strategy

Stop guessing what to write and build a content strategy that ranks

12 lessons4 modules9h 50m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course teaches the planning side of SEO: deciding what to write, in what order, and why it will rank. You will turn a fuzzy topic into a topical map, group keywords into pillar-and-cluster content, score opportunities with Search Volume, Keyword Difficulty, and business value, and turn each chosen keyword into a brief a writer can execute. By the end you can defend a 90-day content roadmap with numbers and report its organic traffic, conversions, and ROI in Google Search Console and GA4.

Curriculum

Module 1: Topical Authority and the Map3 lessons

Why Topical Authority Beats Random PostsPreview45m
From Seed Topic to Topical Map🔒50m
Pillars, Clusters, and Search Intent🔒50m

Module 2: Keyword Research and Prioritization3 lessons

Finding Keywords and Reading the Metrics🔒50m
Grouping Keywords and Avoiding Cannibalization🔒45m
Scoring and Sequencing the Roadmap🔒50m

Module 3: Briefs, Internal Links, and On-Page Structure3 lessons

Writing a Content Brief That Ranks🔒55m
On-Page Structure for Readers and Crawlers🔒45m
Internal Linking and the Cluster Graph🔒50m

Module 4: Measuring Organic ROI and Iterating3 lessons

Setting Up Search Console and GA4🔒50m
From Traffic Metrics to Content ROI🔒50m
The Content Refresh and Iteration Loop🔒50m