Sales & Revenue Growth

Sales Fundamentals: Close More Clients as a Founder or Freelancer

Learn to Sell Without Feeling Like a Salesperson

12 lessons4 modules9h 14m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most founders and freelancers are great at their craft but have never been taught how to sell. This course closes that gap with proven frameworks — BANT qualification, structured discovery, objection-handling playbooks, and closing techniques — all taught through worked examples and scripts you can use immediately. Whether you are pitching a consulting engagement, a creative project, or a SaaS product, these fundamentals apply and will shorten your sales cycle from day one.

Curriculum

Module 1: The Sales Mindset and the Discovery Call3 lessons

Why Most Founders and Freelancers Struggle to SellPreview38m
Structuring a Discovery Call That Actually Works🔒50m
Asking the Questions That Reveal Real Buying Intent🔒42m

Module 2: Qualifying Prospects and Managing Your Pipeline3 lessons

BANT Qualification: Stop Wasting Time on the Wrong Prospects🔒45m
MEDDIC-Lite: Qualifying Complex or High-Value Deals🔒48m
Building a Simple Personal Pipeline That You Will Actually Use🔒40m

Module 3: Objection Handling and the Sales Conversation3 lessons

The Five Most Common Objections and How to Handle Each🔒52m
Running the Sales Conversation: A Script-Based Walkthrough🔒55m
Price, Value, and Framing: How to Present Your Rates Confidently🔒44m

Module 4: Follow-Up, Closing, and Building a Repeatable Sales System3 lessons

Follow-Up That Moves Deals Without Being Annoying🔒47m
Closing Techniques That Feel Natural, Not Pushy🔒50m
Building Your Personal Sales System and Staying Consistent🔒43m