Copy & Messaging

Sales Copywriting & Proposals

Write Proposals That Get a Yes

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most proposals lose before the prospect finishes reading page one. This course teaches you the frameworks professional copywriters use to write proposals and sales emails that feel relevant, credible, and worth acting on. You will learn to diagnose what buyers actually care about, structure copy that builds momentum, and handle objections in print before a call is ever booked.

Curriculum

Module 1: The Psychology of Buying Decisions3 lessons

Why Buyers Say No Before Reading to the EndPreview45m
Pain, Gain, and the Cost of Inaction🔒45m
Authority, Social Proof, and the Trust Ladder🔒45m

Module 2: Copywriting Frameworks for Sales3 lessons

PAS and BAB: The Two Fastest Frameworks🔒45m
AIDA for Cold Outreach and Email Sequences🔒45m
FAB and the Feature-to-Outcome Translation🔒45m

Module 3: Writing the Winning Proposal3 lessons

The Five-Section Proposal Structure🔒45m
Presenting Price and ROI in Writing🔒45m
Handling Objections in Writing Before They Are Raised🔒45m

Module 4: Pitch Decks, Auditing, and Iteration3 lessons

Sales Copy for Pitch Decks🔒45m
The 12-Point Proposal Audit🔒45m
Iteration, Testing, and Building a Conversion Habit🔒45m