Paid & Organic Social
Reddit Marketing
Market on Reddit without getting downvoted into oblivion
12 lessons4 modules9h 25m durationbeginner level
About this course
Reddit reaches over 100 million daily active users across more than 100,000 active communities, yet most marketers fail here because they treat it like Facebook and get instantly rejected. This course teaches the community-first mindset and the concrete mechanics that work: reading a subreddit's culture and rules, building karma and credibility, posting and commenting for genuine value, hosting an AMA, and standing up paid campaigns in Reddit Ads Manager. You will leave able to choose the right subreddits, contribute without getting removed, and run a compliant promoted campaign you can actually measure.
Curriculum
Module 1: How Reddit Actually Works
- Subreddits, Voting, and the Reddit HierarchyPreview
- Reddiquette, Culture, and Why Marketers Fail🔒
- Setting Up a Credible Account and Profile🔒
Module 2: Finding and Choosing the Right Subreddits
- Researching Subreddits Where Your Audience Lives🔒
- Evaluating Subreddits: Size, Activity, and Fit🔒
- Reading the Rules: Listening Before Posting🔒
Module 3: Organic Strategy: Posting, Commenting, and AMAs
- The Value-First Posting Framework🔒
- Building Presence Through Comments and Relationships🔒
- Planning and Hosting an AMA🔒
Module 4: Reddit Ads: Paid Campaigns the Community Way
- Reddit Ads Manager: Objectives, Formats, and Structure🔒
- Targeting, Bidding, and Budgets on Reddit🔒
- Creative, Compliance, and Measuring Results🔒
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