Public Relations Mastery: Earned Media, Pitching, and Reputation Management

Public relations is the discipline of shaping how audiences perceive a person, brand, or organization through earned attention rather than paid advertising. This course teaches the craft end-to-end: how to find the news hook in any story, write press materials journalists actually read, build and work a media list, pitch with confidence, and execute crisis communications under pressure. Every module is grounded in real-world practice, named frameworks, and worked examples drawn from recognizable brand situations.