Product Marketing

Product marketing is the connective tissue between what a product can do and why a customer should care, and most teams do it by guessing. This course replaces guesswork with the frameworks practitioners actually use: April Dunford's positioning method, Jobs to Be Done, a structured message house, tiered launch plans with a RACI, sales enablement assets that reps actually open, and win/loss and competitive intelligence loops. You will leave able to position an offer against real alternatives, write a message hierarchy, plan and run a launch, build enablement that moves deals, and feed competitive and customer evidence back into the strategy.