Traditional & Offline

PR & Media Relations

Earn the coverage money cannot buy

12 lessons4 modules9h 55m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Earned media is coverage you do not pay for, and it remains the most trusted form of publicity. This course teaches you to find the right reporters, write pitches and releases they actually open, react fast to the news cycle, and prove the impact of your PR with real metrics. Every lesson uses named tools, real frameworks, and worked examples you can copy.

Curriculum

Module 1: How Earned Media Works and What Counts as News3 lessons

Earned, Owned, and Paid: Where PR SitsPreview45m
What Makes a Story Newsworthy🔒50m
Reading the Media Landscape🔒45m

Module 2: Press Releases and Media Lists That Get Opened3 lessons

Writing the Inverted-Pyramid Press Release🔒55m
Formatting, Distribution, and the Press Kit🔒45m
Building a Targeted, Personalized Media List🔒50m

Module 3: Pitching, HARO, and Newsjacking3 lessons

The Pitch Email That Gets a Reply🔒55m
Reactive Pitching with HARO, Qwoted, and Featured🔒50m
Newsjacking the News Cycle🔒50m

Module 4: Relationships, Measurement, and Your PR Plan3 lessons

Building Real Journalist Relationships🔒45m
Measuring PR Impact🔒55m
Your 90-Day Earned-Media Plan🔒50m