Audio & Podcasting

Podcast Production for Businesses

Turn a Podcast Into a B2B Content Engine

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most business podcasts die after seven episodes because they were built around vanity downloads instead of a buyer and a budget. This course treats the podcast as a B2B content asset: you define an Ideal Customer Profile and show thesis, run clean remote guest recordings, edit to a repeatable template, and distribute across audio, video, and written derivatives. Every module ends with a deliverable you can show a stakeholder.

Curriculum

Module 1: Show Strategy That Serves the Business3 lessons

Pick the Buyer Before the TopicPreview45m
Write the Show Thesis and Format🔒45m
Set a Cadence, Season, and Budget🔒45m

Module 2: Recording Remote Guests Without Disasters3 lessons

The Remote Recording Stack🔒45m
Capturing Clean Audio at Both Ends🔒45m
Running the Interview Like a Producer🔒45m

Module 3: Editing to a Repeatable Template3 lessons

Choose an Editing Approach That Fits Your Time🔒45m
Loudness, Noise, and the Numbers That Matter🔒45m
Show Notes, Chapters, and Metadata🔒45m

Module 4: Distribution, Repurposing, and Proving ROI3 lessons

Publishing Through RSS to Every Platform🔒45m
Repurposing One Recording Into Many Assets🔒45m
Metrics, Attribution, and the ROI Story🔒45m