Podcast Advertising

Podcasts are one of the highest-trust, hardest-to-measure advertising channels, which is exactly why so many beginners waste their first budget. This course teaches the modern audio buying playbook end to end: how host-read endorsements differ from dynamically inserted programmatic spots, how to vet a show beyond its download number, how CPM is calculated and what the going rates are, and how to track a channel that has no click using promo codes, vanity URLs, and survey-based attribution. Every lesson uses named platforms, real CPM ranges, and worked numbers so you can place a buy and prove whether it worked.