Paid & Organic Social

Pinterest Marketing

Make Pinterest Your Evergreen Traffic Engine

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Pinterest behaves like a visual search engine, not a social feed, so Pins keep earning clicks for months or years after you publish them. This course teaches the full workflow: claim and optimize a business profile, architect keyword-targeted boards, design and write Pins that rank in search, enable Rich Pins, and use Idea Pins for reach. You finish able to ship Pins on a repeatable schedule and read Pinterest Analytics to grow outbound clicks and conversions.

Curriculum

Module 1: Pinterest as a Search Engine and Your Business Foundation3 lessons

Why Pinterest Is a Search Engine, Not a Social FeedPreview45m
Creating and Verifying a Business Account🔒45m
Optimizing Your Profile for Discovery🔒45m

Module 2: Keyword Research and Board Architecture3 lessons

Pinterest Keyword Research with Native Tools🔒45m
Designing a Board Structure That Ranks🔒45m
Curation, Fresh Pins, and Posting Cadence🔒45m

Module 3: Designing and Writing Pins That Get Clicks3 lessons

Pin Design Fundamentals and Specs🔒45m
Pin SEO: Titles, Descriptions, and Alt Text🔒45m
Landing Pages and the Click-Through Promise🔒45m

Module 4: Rich Pins, Idea Pins, Analytics, and Scaling3 lessons

Implementing Rich Pins and the Pinterest Tag🔒45m
Idea Pins and Video for Reach🔒45m
Pinterest Analytics and Scaling with Scheduling🔒45m