Creative & Media Business

Photography Business

Turn your photography into a business that pays you

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the money and systems side of photography, not how to use a camera. You will calculate your true Cost of Doing Business, price three-tier packages that hit a target profit, write contracts and model releases that hold up, and run a booking-to-delivery workflow in tools like HoneyBook, Dubsado, and Pixieset. Every lesson uses real benchmark numbers, named tools, and worked examples a wedding, portrait, or commercial shooter can copy the same week.

Curriculum

Module 1: Pricing for Profit, Not for Hope3 lessons

Your Cost of Doing Business and Real Day RatePreview45m
Designing Three-Tier Packages That Sell the Middle🔒45m
Pricing Conversations, Discounts, and Holding the Line🔒45m

Module 2: Contracts, Copyright, and Protecting Your Work3 lessons

The Photography Contract Every Booking Needs🔒45m
Copyright, Licensing, and Who Owns the Photo🔒45m
Model Releases, Property Releases, and Liability🔒45m

Module 3: Booking Systems and Client Workflow3 lessons

Mapping the Booking-to-Delivery Workflow🔒45m
Choosing and Setting Up Your CRM and Booking Tools🔒45m
Delivery, Print Sales, and Turning Clients into Referrals🔒45m

Module 4: Going Full-Time: The Transition Plan3 lessons

The Runway and Break-Even Plan for Quitting🔒45m
A Marketing Engine That Fills the Calendar🔒45m
Money Management, Taxes, and Surviving the Slow Season🔒45m