Personal Branding
Become the obvious choice in your field, not another invisible profile
About this course
Most professionals are invisible online not because they lack expertise but because they never decided what they stand for, so their profiles and posts read like everyone else's. This course gives you the exact tools strong personal brands use, including a positioning statement built on the intersection of skill, audience, and demand, Dorie Clark's distinctive-idea approach, a three-pillar content model in the spirit of Justin Welsh and Gary Vaynerchuk, the LinkedIn Social Selling Index, and a repeatable atomic-content workflow, with named tools and real before-and-after examples. You will finish with a one-page brand platform, a rewritten LinkedIn profile, a 30-post content bank, and a weekly operating cadence you can actually keep.
Curriculum
Module 1: Find Your Positioning
- Why Most Personal Brands Are InvisiblePreview
- The Skill, Audience, Demand Intersection🔒
- Write Your Positioning Statement🔒
Module 2: Build Your Brand Platform
- Craft Your Signature Narrative🔒
- Choose Three Content Pillars🔒
- Your Visual Identity and One-Page Platform🔒
Module 3: Show Up Where It Counts
- Rebuild Your LinkedIn Profile🔒
- Pick One Channel You Own🔒
- Build a 30-Post Content Bank🔒
Module 4: Run and Grow the System
- A Weekly Publishing Cadence🔒
- Read the Metrics That Matter🔒
- Convert Attention Into Opportunities🔒