Social & Creator Platforms

Newsletter & Substack Publishing

Launch and Grow a Paid Newsletter on Substack

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks you through the full lifecycle of a paid newsletter business on Substack, from positioning and first-issue structure to sustainable publishing cadences and conversion funnels. You will apply proven frameworks — StoryBrand, the Hook Model, and Jobs-to-Be-Done — to every writing and growth decision. By the end, you will have a live newsletter with a clear value proposition, a 90-day editorial calendar, and a working free-to-paid conversion system.

Curriculum

Module 1: Positioning and First-Issue Architecture3 lessons

Finding Your Defensible NichePreview45m
Structuring the Perfect Issue🔒45m
Writing Consistently Without Burning Out🔒45m

Module 2: Building Your Subscriber List From Zero3 lessons

The Zero-Budget Launch Playbook🔒45m
Referral Loops and Viral Growth Mechanics🔒45m
Content Seeding and Cross-Platform Distribution🔒45m

Module 3: Launching and Optimising Your Paid Tier3 lessons

Setting Up Substack Payments and Pricing🔒45m
Writing a Free-to-Paid Welcome Sequence🔒45m
Upgrade Prompts, Paywalls, and Upsell Moments🔒45m

Module 4: Analytics, Retention, and Scaling Revenue3 lessons

Reading Your Substack Dashboard Like a Pro🔒45m
Reducing Churn and Reactivating Lapsed Subscribers🔒45m
Revenue Diversification Beyond Subscriptions🔒45m