Content Strategy

Newsletter Marketing & Monetization

Build a newsletter you own, and make it pay

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course teaches you to launch and run a newsletter that you own end to end, independent of any social algorithm. You will pick the right platform (beehiiv, Substack, Kit, or Ghost), design a subscriber acquisition engine, and ship a repeatable editorial product readers open every week. By the end you can price and sell sponsorships on a real CPM, stand up a paid tier, and run a referral program that compounds growth, all while reading the open, click, and revenue numbers that tell you what is working.

Curriculum

Module 1: Foundations: Platform, Niche, and Owned Media3 lessons

Why a Newsletter Is an Owned AssetPreview45m
Choosing Your Niche and Positioning🔒45m
Picking the Right Platform🔒45m

Module 2: Growth: Building a Subscriber Acquisition Engine3 lessons

Lead Magnets and the Subscribe Offer🔒45m
Traffic Sources That Actually Work🔒45m
Welcome Sequences and Retention🔒45m

Module 3: The Editorial Product: Shipping Issues Readers Open3 lessons

Format, Cadence, and Voice🔒45m
Subject Lines and Email Copy🔒45m
An Editorial Workflow You Can Sustain🔒45m

Module 4: Monetization: Turning Attention Into Revenue3 lessons

Sponsorships and CPM Pricing🔒45m
Paid Tiers and Premium Subscriptions🔒45m
Referral Programs and Measuring Success🔒45m