Paid Search

Microsoft (Bing) Ads

Win cheaper clicks where your competitors aren't bidding

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Microsoft Advertising reaches the Bing, Yahoo, AOL, and DuckDuckGo search network plus Microsoft sites, often at a fraction of Google's cost per click. This course teaches you to stand up an account by importing from Google Ads, then re-tune it for the Microsoft audience using exclusive LinkedIn company, industry, and job-function targeting. You will leave able to launch, measure, and scale campaigns that earn a lower cost per lead.

Curriculum

Module 1: Why Microsoft Advertising, and Getting Set Up3 lessons

The Bing network and the audience you actually reachPreview45m
Account anatomy: campaigns, ad groups, and the UET tag🔒45m
Importing from Google Ads the right way🔒45m

Module 2: Keywords, Match Types, and Smart Bidding3 lessons

Keyword research and match types on Microsoft🔒45m
Quality Score and writing responsive search ads🔒45m
Bid strategies and budget control🔒45m

Module 3: Audience Targeting and the LinkedIn Advantage3 lessons

Audience types: in-market, remarketing, and similar🔒45m
LinkedIn profile targeting nobody else has🔒45m
Demographics, devices, and location bid adjustments🔒45m

Module 4: Measuring, Optimizing, and Scaling3 lessons

Conversion tracking and the metrics that matter🔒45m
Finding the lower-CPL wins🔒45m
Scaling with automated rules and reports🔒45m