Print Specialisms

Menu Design

Design Menus That Quietly Sell More

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the craft and the commercial science of menu design for restaurants and cafes. You will learn how guests actually read a menu, how to engineer item placement against food-cost margins, and how to produce a print-ready, durable menu plus a clean QR digital version. Every lesson uses named tools, real measurements, and worked pricing examples.

Curriculum

Module 1: How Guests Read a Menu3 lessons

The Scan Path and the Myth of the Golden TrianglePreview45m
Decision Fatigue and the Right Number of Items🔒45m
Reading the Menu as a Sales Document🔒45m

Module 2: Menu Engineering and Pricing Psychology3 lessons

The Menu Engineering Matrix🔒45m
Pricing Psychology That Holds Up🔒45m
Anchors, Decoys, and Bundles🔒45m

Module 3: Layout, Typography, and Description Craft3 lessons

Grids, Hierarchy, and the Eye Magnet🔒45m
Typography and Legibility on the Plate Side🔒45m
Writing Descriptions That Sell and Stay Honest🔒45m

Module 4: Print Production, Materials, and Digital Menus3 lessons

Print Production and File Prep🔒45m
Paper Stock, Weight, and Coatings🔒45m
Seasonal Versioning and QR Digital Menus🔒45m