Marketing Strategy
Marketing Strategy Mastery: Positioning, Funnels, and Revenue Growth
Build the Marketing Strategy Your Business Actually Needs
12 lessons4 modules9h 35m durationintermediate level
About this course
Most businesses market tactically without a coherent strategy behind their spending, which means wasted budget and inconsistent results. This course closes that gap by teaching you how to segment markets, own a defensible position, build a funnel that converts, and price and distribute for maximum margin. Every framework is illustrated with worked examples drawn from consumer goods, services, and B2B contexts so you can apply the thinking immediately to your own market.
Curriculum
Module 1: Market Segmentation and Targeting
- The Segmentation Imperative: Why Trying to Reach Everyone FailsPreview
- Scoring and Selecting Your Target Segment🔒
- Building Your Ideal Customer Profile🔒
Module 2: Positioning and Differentiation
- Positioning Fundamentals: Owning a Seat in the Customer's Mind🔒
- Positioning Maps and the Positioning Statement🔒
- Jobs-to-Be-Done: The Framework That Explains Why People Really Buy🔒
Module 3: The Marketing Funnel and Demand Generation
- Mapping the Full Marketing Funnel🔒
- Top-of-Funnel Strategy: Building Awareness That Attracts the Right People🔒
- Middle and Bottom-of-Funnel: Converting Interest Into Revenue🔒
Module 4: The 4 Ps: Product, Price, Place, and Promotion
- Product and Price: Designing an Offer That Commands a Premium🔒
- Place: Choosing and Managing Distribution Channels🔒
- Promotion: Building an Integrated Campaign That Compounds🔒
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