Niche & Vertical Marketing

Marketing for SaaS

Market a SaaS product the way the metrics actually demand

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

SaaS marketing is not e-commerce with a login screen, the money arrives monthly, the product sells itself during a trial, and a customer you keep for three years is worth far more than the one you sold today. This course teaches the SaaS-specific playbook: how free trials and freemium really acquire users, how in-app onboarding drives the activation moment that predicts retention, how content and review sites like G2 and Capterra become a durable moat, and how lifecycle and win-back campaigns hold net revenue retention above 100 percent. Every lesson uses real SaaS metrics, named tools, and worked numbers you can apply to your own product this week.

Curriculum

Module 1: The SaaS Metrics That Decide Where You Spend3 lessons

Why SaaS Marketing Is Different: Recurring Revenue Changes EverythingPreview45m
MRR, CAC and LTV: The Three Numbers Behind Every Decision🔒45m
CAC Payback and Net Revenue Retention: The Investor Metrics🔒45m

Module 2: Acquisition: Free Trials, Freemium and the Top of the Funnel3 lessons

Free Trial vs Freemium vs Reverse Trial: Choosing Your Model🔒45m
Building the Acquisition Funnel: Channels That Work for SaaS🔒45m
Trial Signup Conversion: Landing Pages and the First Click🔒45m

Module 3: Activation: Onboarding That Turns Trials Into Paying Customers3 lessons

The Aha Moment and Activation: The Most Important Metric You Are Not Tracking🔒45m
In-App Onboarding: Guiding Users to Value🔒45m
Trial Lifecycle Email: Converting Across the Trial Window🔒45m

Module 4: The Moat: Content, Reviews and Retention3 lessons

The Content Moat: SEO and Bottom-of-Funnel Content That Compounds🔒45m
Winning on G2 and Capterra: The Review-Site Playbook🔒45m
Fighting Churn: Retention, Expansion and Win-Back Campaigns🔒45m