Marketing for Restaurants
Fill tables the way diners actually choose where to eat
About this course
Restaurants live and die by foot traffic, and almost all of it now starts on a phone, someone searching near me at 6pm, reading three reviews, glancing at your photos, and deciding in under a minute. This course teaches the restaurant-specific marketing playbook: how to win the Google Business Profile and Map Pack that drives walk-ins, how to manage Yelp and TripAdvisor reviews and reply in a way that converts readers, how to build an Instagram and TikTok presence around craveable food, and how to grow an owned email and SMS list that you control instead of renting attention. Every lesson uses real platform mechanics, named tools, and worked numbers you can apply to your own restaurant this week.
Curriculum
Module 1: Get Found Locally: Google Business Profile and the Map Pack
- How Diners Actually Find You: Near Me Search and the Local PackPreview
- Claim and Optimise Your Google Business Profile End to End🔒
- Google Posts, Q&A and Reviews That Lift Your Ranking🔒
Module 2: Reviews and Reputation: Yelp, TripAdvisor and Replies That Convert
- Why Reviews Are Marketing: Stars, Volume and the Trust Gap🔒
- Generate More Reviews Without Breaking the Rules🔒
- Reply to Reviews So the Next Reader Books a Table🔒
Module 3: Visual Social: Instagram and TikTok Built Around Craveable Food
- The Restaurant Instagram Playbook: Feed, Stories and Reels🔒
- Shoot a Month of Food Content in One Afternoon🔒
- TikTok, Trends and Going Local-Viral🔒
Module 4: Owned Channels and Partnerships: Email, SMS and Local Creators
- Grow an Email and SMS List You Actually Own🔒
- Partner With Local Influencers and Food Creators🔒
- Your Monthly Marketing Calendar and the Numbers That Matter🔒