Niche & Vertical Marketing
Marketing for Nonprofits
Raise more money and grow your mission on a nonprofit budget
12 lessons4 modules9h 30m durationbeginner level
About this course
Most nonprofits market like miniature corporations and wonder why donations stall. This course teaches the donor-centered, low-cost playbook that actually works: how to qualify for and run the $10,000/month Google Ad Grant, write stories where the donor is the hero, build a year-end and welcome email sequence that converts, and use social proof and peer-to-peer tactics to multiply reach. You will leave able to build a 12-month marketing calendar, write a real fundraising appeal, set up a donation page that doesn't leak donors, and report results in the few numbers that funders and boards care about.
Curriculum
Module 1: Foundations of Donor-Centered Nonprofit Marketing
- Why Nonprofit Marketing Is DifferentPreview
- Know Your Audiences: Donors, Volunteers, and Beneficiaries🔒
- Set Goals and Pick the Metrics That Matter🔒
Module 2: Free and Low-Cost Reach: Google Ad Grants and Owned Channels
- The $10,000 per Month Google Ad Grant Explained🔒
- Building Ad Grant Campaigns That Convert🔒
- Owned Channels: Website, Donation Page, and Social Proof🔒
Module 3: Storytelling and Email Fundraising That Converts
- The Donor as Hero: Storytelling Frameworks🔒
- Email Fundraising: Welcome Series and Appeals🔒
- Year-End and Seasonal Campaign Planning🔒
Module 4: Amplification, Retention, and Measuring Impact
- Peer-to-Peer, Social Proof, and Partnerships🔒
- Donor Stewardship and Retention🔒
- Measuring Impact and Building Your Plan🔒
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