Niche & Vertical Marketing

Marketing for Apps & Mobile Products

Grow a mobile app from install to loyal user

12 lessons4 modules9h 50m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This hands-on course teaches the full mobile growth loop, from the store listing a user sees before they install to the lifecycle messages that keep them coming back. You will optimize ASO keywords and conversion creatives, set up attribution with an MMP and understand how SKAdNetwork and Google Play install referrer actually report, and run real user-acquisition campaigns across Apple Search Ads, Meta App Promotion, and Google App campaigns against a cost-per-install and return-on-ad-spend target. You finish able to read retention cohorts, fix the activation gap, and run a measurable push and in-app engagement program that grows D1, D7, and D30 retention.

Curriculum

Module 1: App Store Optimization: Ranking and Conversion3 lessons

How the App Store and Google Play Decide What to ShowPreview45m
Keyword Research for ASO🔒50m
Conversion Creatives: Icon, Screenshots, and Listing🔒50m

Module 2: Attribution: Measuring Installs in a Privacy-First World3 lessons

How Mobile Attribution Works and Why You Need an MMP🔒50m
SKAdNetwork, the AppTrackingTransparency Prompt, and iOS🔒50m
Android Attribution and Deep Linking🔒45m

Module 3: Paid User Acquisition Across the Major Channels3 lessons

Apple Search Ads on the App Store🔒50m
Meta and Google App Campaigns🔒50m
Unit Economics: CPI, LTV, ROAS, and Payback🔒50m

Module 4: Activation, Retention, and Lifecycle Engagement3 lessons

Onboarding and the Activation Moment🔒50m
Reading Retention Cohorts🔒50m
Push Notifications and In-App Lifecycle Messaging🔒50m