Niche & Vertical Marketing
Marketing for Agencies
Market Your Agency Like You Market Your Clients
12 lessons4 modules9h 40m durationbeginner level
About this course
Most agencies stall because they market themselves last and worst, selling everything to everyone and chasing whoever replies. This course gives you the operating system that high-growth agencies actually use: a sharp niche and a productized offer that makes you easy to refer, an inbound engine built on pillar content and LinkedIn authority, and outbound that opens with a relevant case study instead of a generic pitch. You finish with a documented referral engine, a pipeline you can forecast, and the metrics to know which channel is paying.
Curriculum
Module 1: Positioning, Niche, and a Productized Offer
- Why Generalist Agencies Struggle to GrowPreview
- Choosing a Niche You Can Actually Win🔒
- Productizing a Service Into a Sellable Offer🔒
Module 2: Inbound: Thought Leadership and Content That Attracts Clients
- The Agency Inbound Engine and Pillar Content🔒
- Lead Magnets and Capturing Demand🔒
- Repurposing and a Sustainable Content Cadence🔒
Module 3: Outbound: Case Study-Driven Outreach and LinkedIn Authority
- Building Authority on LinkedIn🔒
- Case Study-Driven Cold Outreach🔒
- Turning Results Into Persuasive Case Studies🔒
Module 4: Referrals, Partnerships, and Measuring What Works
- Designing a Referral Engine🔒
- Strategic Partnerships and Referral Networks🔒
- Metrics, Pipeline, and Forecasting Growth🔒
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