Email & Lifecycle

Marketing Automation

Make your platform nurture every lead — automatically

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course takes you from an empty automation platform to a working contact lifecycle that runs itself. You will structure clean data and properties, build lead-scoring models, assemble branching workflows with triggers and goals, and stitch them into a full nurture journey. Every lesson uses real platforms (HubSpot, ActiveCampaign, Klaviyo), real numbers, and step-by-step builds you can replicate in your own account.

Curriculum

Module 1: What Marketing Automation Actually Is3 lessons

Automation vs. Email Blasts: The Real DifferencePreview45m
Choosing Your Platform: HubSpot, ActiveCampaign, or Klaviyo🔒45m
Data Foundations: Properties, Lists, and Hygiene🔒45m

Module 2: Lead Scoring and Qualification3 lessons

What Lead Scoring Is and Why It Works🔒45m
Building a Scoring Model Step by Step🔒45m
From Score to Action: Lifecycle Stages and Routing🔒45m

Module 3: Building Workflows That Branch3 lessons

Anatomy of a Workflow: Triggers, Conditions, Actions, Goals🔒45m
Building a Branching Welcome and Nurture Workflow🔒45m
Avoiding the Traps: Loops, Overlaps, and Over-Mailing🔒45m

Module 4: Full Journeys, CRM, and Optimization3 lessons

Designing a Full Lifecycle Journey🔒45m
Connecting Automation to Your CRM and Sales🔒45m
Measuring and Improving the System🔒45m