Data & Analytics

Marketing Analytics

Stop guessing which marketing works and start proving it

12 lessons4 modules9h 45m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most marketing reports are vanity dashboards full of metrics nobody acts on. This course gives you the measurement plan, tracking hygiene, attribution literacy, and reporting discipline that professional marketing analysts use, with named tools, real benchmarks, and worked revenue maths. You will leave able to set up GA4 conversions and channel groups, track spend across Google and Meta, compute CAC, ROAS, and blended CPA correctly, and tell the difference between a real signal and noise.

Curriculum

Module 1: What Marketing Analytics Really Measures3 lessons

From Vanity Metrics to Decisions That Cost MoneyPreview45m
The Marketing Funnel and the Metrics at Each Stage🔒45m
Building a Measurement Plan Before You Touch a Tool🔒50m

Module 2: GA4 and Clean Campaign Tracking3 lessons

How GA4's Event Model Actually Works🔒50m
A UTM Taxonomy That Keeps Your Data Clean🔒45m
Validating Your Data Before You Trust It🔒45m

Module 3: Attribution and the Metrics That Drive Budget3 lessons

Attribution Models and Their Built-In Biases🔒55m
CAC, ROAS, and the Unit Economics of Acquisition🔒55m
LTV and Payback: Knowing What a Customer Is Worth🔒50m

Module 4: Dashboards, Reporting, and Honest Analysis3 lessons

Designing a Dashboard People Actually Use🔒50m
Reporting Cadence and Telling the Story Behind the Numbers🔒45m
How Numbers Lie and How to Stay Honest🔒50m