Research & Strategy

Market Research

Replace your hunch with evidence a team can bet on

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most teams launch on a hunch and call a few friendly customers their research. This course gives you the planning frameworks, interview and survey methods, sampling rules, and analysis discipline that professional researchers use, with named tools, real numbers, and worked examples. You will leave able to scope a study around a decision, gather clean qualitative and quantitative evidence, size an opportunity defensibly, and present findings that drive a yes-or-no choice.

Curriculum

Module 1: What Market Research Is and How to Plan a Study3 lessons

Research Answers a Decision, Not a CuriosityPreview45m
Writing a Research Brief That Keeps You Honest🔒45m
Secondary Research and Desk Work First🔒45m

Module 2: Qualitative Research: Interviews That Get the Truth3 lessons

Recruiting and Running Customer Interviews🔒50m
The Mom Test and Jobs-to-be-Done🔒50m
Coding Transcripts Into Themes🔒45m

Module 3: Quantitative Research: Surveys and Sampling3 lessons

Designing a Survey That Does Not Lie🔒50m
Sampling and Sample Size Without the Jargon🔒50m
Analysing Survey Data and Cross-Tabs🔒45m

Module 4: Sizing the Market and Reporting Findings3 lessons

Market Sizing With TAM, SAM, and SOM🔒50m
Competitive and Customer Analysis🔒45m
Synthesising and Presenting a Recommendation🔒45m