Community & Retention

Loyalty Program Strategy

Build a loyalty program that pays for itself

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most loyalty programs quietly lose money because they reward purchases customers would have made anyway. This course teaches loyalty as a behavior-shaping system: how points, tiered, paid, and value-based programs actually work, how to price earn-and-burn economics and breakage, how to design tiers and redemption that drive frequency, and how to launch on platforms like Smile.io, Yotpo, LoyaltyLion, and Talon.One. Every module uses real frameworks, named tools, and worked examples so you finish with a costed program design and a measurement plan that proves incremental lift, not vanity sign-ups.

Curriculum

Module 1: What Loyalty Programs Are For and Which Structure to Pick3 lessons

Loyalty Is a Behavior System, Not a DiscountPreview45m
The Four Core Program Structures🔒45m
Choosing a Structure by Margin and Frequency🔒45m

Module 2: The Economics: Pricing Points, Rewards, and Breakage3 lessons

Setting the Earn Rate and Redemption Value🔒45m
Reward Cost, Margin, and the Break-Even Lift🔒45m
Breakage and the Points Liability on Your Books🔒45m

Module 3: Designing Tiers, Rewards, and Redemption3 lessons

Designing Status Tiers and Thresholds🔒45m
Building the Reward Catalog and Redemption🔒45m
Gamification, Referrals, and Paid Membership Design🔒45m

Module 4: Platforms, Launch, and Measuring Impact3 lessons

Choosing and Configuring a Loyalty Platform🔒45m
Launching and Promoting the Program🔒45m
Measuring Incremental Lift and Iterating🔒45m