Search Engine Optimization

Local SEO

Get a business into Google's local 3-pack and keep it there

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Roughly 46% of all Google searches have local intent, and the local pack of three businesses sits above the organic results for most near-me queries. This course teaches the exact Google Business Profile, citation, review, on-page, and link-building decisions that put a business in that pack and keep it there. You will leave able to audit a profile against proximity, relevance, and prominence, fix NAP inconsistencies at scale, run a review-generation engine, and measure rankings from a real grid of map points.

Curriculum

Module 1: How Local Search Actually Ranks3 lessons

The Local Pack, the Map, and Local IntentPreview45m
Proximity, Relevance, and Prominence🔒45m
Single-Location vs Service-Area vs Multi-Location🔒45m

Module 2: Mastering the Google Business Profile3 lessons

Claim, Verify, and Complete the Profile🔒45m
Categories, Services, and Attributes🔒45m
Photos, Posts, Products, and Q&A🔒45m

Module 3: Citations, Reviews, and Reputation3 lessons

NAP Consistency and Local Citations🔒45m
Building a Review-Generation Engine🔒45m
Responding to Reviews and Handling the Negative🔒45m

Module 4: On-Page Local SEO, Links, and Measurement3 lessons

Near-Me Keywords, Location Pages, and Local Schema🔒45m
Local Link Building🔒45m
Measuring Local Rankings and Performance🔒45m