eCommerce & Marketplace

Local Marketing

Get Found Locally. Fill Your Calendar.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Local marketing is the highest-ROI channel for businesses serving a geographic area — yet most owners leave it under-optimized. This course walks you through every layer: claiming and fully optimizing your Google Business Profile, building local SEO signals that rank you above national competitors, generating and leveraging authentic reviews, and deploying geo-targeted Meta and Google ad campaigns with budgets as small as $10/day. You will leave with a documented local marketing system you can run or delegate.

Curriculum

Module 1: Google Business Profile — Your Local Storefront3 lessons

Claiming, Verifying, and Category SelectionPreview45m
Completing Every GBP Field for Maximum Visibility🔒45m
GBP Insights and Performance Tracking🔒45m

Module 2: Local SEO — Ranking Above National Competitors3 lessons

Local Keyword Research and Intent Mapping🔒45m
Citation Building and NAP Consistency🔒45m
On-Page Local SEO — Service and Location Pages🔒45m

Module 3: Review Management — Building a Five-Star Reputation3 lessons

Why Reviews Move Rankings and Conversions🔒45m
Building a Review Generation System🔒45m
Responding to Reviews — Positive and Negative🔒45m

Module 4: Geo-Targeted Paid Campaigns — Converting Local Intent3 lessons

Google Local Services Ads — Pay-Per-Lead for Local Businesses🔒45m
Google Search Ads with Geo-Targeting🔒45m
Meta Radius Ads and Tracking Local ROI🔒45m