Video & Social

LinkedIn Marketing

Grow Your B2B Pipeline on LinkedIn — Organically

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

LinkedIn is the world's largest professional network with over 1 billion members, yet fewer than 1% of users post content regularly — creating a massive first-mover advantage for those who commit to a strategy. This course teaches you exactly how to optimize your profile, craft content that earns reach, grow a targeted audience, and convert connections into qualified leads. Every lesson is grounded in real tactics, named tools, and measurable benchmarks so you can act immediately.

Curriculum

Module 1: Profile as a Landing Page3 lessons

The Anatomy of a High-Converting ProfilePreview45m
Writing a Magnetic Headline and About Section🔒45m
Optimizing Your Featured Section and Experience🔒45m

Module 2: Content Strategy and the LinkedIn Algorithm3 lessons

How the LinkedIn Algorithm Actually Works🔒45m
The 3-2-1 Content Framework🔒45m
Writing Posts That Stop the Scroll🔒45m

Module 3: Growing a Targeted Audience3 lessons

Strategic Connection Building🔒45m
Hashtags, Engagement Loops, and Community Tactics🔒45m
Measuring Growth and Adjusting Your Strategy🔒45m

Module 4: Lead Generation and Social Selling3 lessons

The LARA Method: From Connection to Conversation🔒45m
LinkedIn Sales Navigator Fundamentals🔒45m
Turning Content Into an Inbound Lead Machine🔒45m