Influencer & Social Marketing

Influencer Marketing: Run Campaigns and Land Brand Deals

Run Influencer Campaigns That Actually Convert — and Land the Brand Deals You Deserve

12 lessons4 modules8h 54m durationintermediate level

Instructor: StretchLearn Faculty

About this course

Influencer marketing has moved well past hype into a measurable, scalable channel — but most brands overpay for vanity metrics while most creators underprice their work. This course fixes both. You will master creator selection using engagement benchmarks and audience-fit criteria, write briefs that get on-brand content without killing creative, and track ROI past impressions. On the creator side you will build a professional media kit, set rates grounded in real CPM data, and run outreach sequences that result in signed contracts.

Curriculum

Module 1: Finding and Evaluating the Right Creators3 lessons

Tiers, Niches, and the Follower-Count TrapPreview40m
Audience-Fit Analysis and Creator Shortlisting🔒42m
Discovery Tools, Databases, and DIY Search🔒38m

Module 2: Campaign Briefs, Contracts, and FTC Compliance3 lessons

Writing a Creator Brief That Gets Great Content🔒45m
Contracts, Usage Rights, and Exclusivity Terms🔒48m
FTC Disclosure Rules and How to Apply Them Without Friction🔒37m

Module 3: Rates, Negotiation, and Measuring ROI3 lessons

How Influencer Rates Are Set and What They Should Be🔒50m
Negotiating Deals Without Damaging the Relationship🔒43m
Measuring Campaign ROI Beyond Impressions🔒52m

Module 4: Building a Creator Business That Brands Want to Work With3 lessons

Building Your Media Kit: What Brands Actually Look For🔒46m
Pitching Brands: Outreach That Gets Replies🔒44m
Pricing Your Work, Structuring Packages, and Building Recurring Revenue🔒49m