Email & Lifecycle

HubSpot Marketing Hub

Turn HubSpot Marketing Hub into a funnel that captures, nurtures and proves itself

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most teams buy HubSpot Marketing Hub, import a contact list and send a few one-off emails, leaving the real engine, lifecycle stages, workflows and attribution, switched off. This course rebuilds your portal the way a disciplined inbound team runs it: clean contact data, forms and landing pages that capture leads, automated nurture workflows, coordinated social and email campaigns, and multi-touch attribution that proves what works. Every lesson uses real HubSpot terminology, named tools and tiers, and worked numbers you can apply directly in your own portal.

Curriculum

Module 1: The HubSpot Foundation: Contacts, Properties and Lifecycle3 lessons

How HubSpot Organises Data: Records, Properties and ObjectsPreview45m
Lifecycle Stages and Lead Status🔒45m
Lists: Active versus Static and Smart Segmentation🔒45m

Module 2: Capturing Leads: Forms, CTAs and Landing Pages3 lessons

Forms and Progressive Profiling🔒45m
Calls-to-Action That Move People Forward🔒45m
Landing Pages and Thank-You Pages🔒45m

Module 3: Nurturing with Email and Workflows3 lessons

Building and Sending Marketing Emails🔒45m
Automated Nurture Workflows🔒45m
Lead Scoring and Notifying Sales🔒45m

Module 4: Social, Campaigns and Attribution Reporting3 lessons

Scheduling and Publishing Social Content🔒45m
Organising Work with Campaigns🔒45m
Dashboards and Multi-Touch Attribution🔒45m