Traditional & Offline

Guerrilla Marketing

Win Outsized Attention Without an Outsized Budget

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches guerrilla marketing as a repeatable discipline rather than a lucky one-off. You study the canonical campaigns (Fearless Girl, IKEA, Burger King, Coca-Cola Happiness Machine), learn placement and permission realities, and build a full campaign from concept to press outreach to measurement. Every lesson uses named tactics, real numbers, legal guardrails, and worked examples you can adapt to a tiny budget.

Curriculum

Module 1: Foundations of Guerrilla Marketing3 lessons

What Guerrilla Marketing Really IsPreview45m
The Levinson Principles and the Guerrilla Mindset🔒45m
When Guerrilla Wins and When It Backfires🔒45m

Module 2: Ambient and Street Marketing in the Physical World3 lessons

Ambient Advertising and Hijacking Everyday Surfaces🔒45m
Street Marketing, Activations, and Experiential Stunts🔒45m
Permits, Public Space, and Brand Safety🔒45m

Module 3: Engineering Stunts That Spread3 lessons

The Psychology of Shareability🔒45m
Building the Capture and Amplification Loop🔒45m
Blending Physical and Digital for Reach🔒45m

Module 4: Amplification, Measurement, and Running Campaigns3 lessons

Earning Media: Press Kits and Journalist Outreach🔒45m
Measuring Reach, Earned-Media Value, and ROI🔒45m
Running Guerrilla as an Ongoing Program🔒45m