Growth & Experimentation

Growth Hacking

Scale a product with experiments, not guesses or a big budget

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Growth hacking is not a bag of viral tricks; it is a disciplined experimentation process that Sean Ellis, Brian Balfour, and the teams at Dropbox, Airbnb, and Slack used to find scalable, repeatable, sustainable growth. This course gives you the funnel model, the metric hierarchy, the experiment cadence, and the channel and loop frameworks that real growth teams run, with named tools, real benchmarks, and worked examples. You will leave able to map your funnel, find the leakiest stage, write a proper experiment, and read the result without fooling yourself.

Curriculum

Module 1: What Growth Hacking Really Is3 lessons

Growth Hacking Is a Process, Not a TrickPreview45m
The AARRR Pirate-Metrics Funnel🔒45m
Picking a North Star Metric🔒45m

Module 2: The Experiment Engine3 lessons

Building a High-Tempo Experiment Loop🔒45m
Writing Hypotheses and Scoring With ICE🔒45m
Reading Results Without Fooling Yourself🔒45m

Module 3: Acquisition and Activation3 lessons

Finding Channels With the Bullseye Framework🔒45m
Engineering the Aha Moment🔒45m
Conversion and Landing Page Experiments🔒45m

Module 4: Retention, Referral, and Growth Loops3 lessons

Retention: The Foundation of Real Growth🔒45m
Viral Loops and the K-Factor🔒45m
Growth Loops and Putting It All Together🔒45m