Paid Search

Google Ads Performance Max

Run Performance Max Campaigns That Turn a Profit, Not a Loss

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Performance Max is Google's goal-based, AI-driven campaign type that serves a single asset group across every Google inventory at once, which makes it powerful and easy to lose money on. Beginners hand Google a budget, a few headlines, and no conversion strategy, then wonder why spend goes to brand traffic or junk placements. This course teaches the modern PMax playbook end to end: conversion and value-tracking setup, asset group architecture, audience signals, budget and bid strategy, creative requirements, and the limited-but-real reporting you actually have, all with real interface settings, named tools, and worked numbers.

Curriculum

Module 1: Foundations: What Performance Max Is and the Tracking It Demands3 lessons

How Performance Max Actually Spends Your MoneyPreview45m
Conversion Tracking That Tells the Truth🔒55m
Value-Based Bidding and Profit Goals🔒50m

Module 2: Asset Groups: Architecture, Signals, and Search Themes3 lessons

Designing Asset Groups That Control Spend🔒50m
Audience Signals: Pointing the Algorithm🔒45m
Search Themes and Steering Where You Can🔒45m

Module 3: Budget, Bidding, and the Launch Sequence3 lessons

Budget and the Learning Phase🔒45m
Bid Strategies and Targets in Practice🔒50m
A Safe Launch Sequence🔒45m

Module 4: Creative, Reporting, and Controlling the Black Box3 lessons

Building a Winning, Compliant Asset Set🔒50m
Reading the Reporting You Actually Get🔒50m
Brand Exclusions, Scripts, and Ongoing Control🔒50m