Paid Search

Google Ads Display & Remarketing

Turn the Display Network into a channel that recovers lost buyers and finds new ones

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Display advertising reaches over 90% of internet users across more than two million sites, yet most beginners waste budget on the wrong placements and audiences. This course teaches the exact account structure, audience-building, creative, and bidding decisions that turn the Google Display Network and remarketing into a profitable, full-funnel channel. You will leave able to launch a remarketing campaign, layer in prospecting audiences, and read the reports that prove it worked.

Curriculum

Module 1: How the Google Display Network Actually Works3 lessons

The GDN, Inventory, and the Display AuctionPreview45m
Display vs Remarketing vs Performance Max🔒45m
Mapping Display to the Marketing Funnel🔒45m

Module 2: Building and Segmenting Audiences3 lessons

Tagging, Lists, and the Audience Builder🔒45m
Audience Types: Affinity, In-Market, Custom, and Match🔒45m
Segmentation, Exclusions, and Layering🔒45m

Module 3: Creative, Formats, and Policy3 lessons

Responsive Display Ads and Banner Sizes🔒45m
Creative Principles That Earn the Click🔒45m
Policy, Disapprovals, and Suitability🔒45m

Module 4: Frequency, Bidding, and Measurement3 lessons

Frequency Capping and Ad Fatigue🔒45m
Bid Strategies for Display and Remarketing🔒45m
Measuring Across the Network: Reports That Matter🔒45m