Business Models

Franchising: Buying & Operating a Franchise

Buy the right franchise, then actually run it well

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Franchising lets you launch a proven business in exchange for fees, a royalty, and the surrender of some independence. This course teaches you to read the legally mandated FDD, validate Item 19 earnings claims, model Item 7 startup costs and breakeven, and understand what a normal operating week actually looks like behind a brand. It is built for a first-time franchise buyer who wants to avoid the expensive, common mistakes.

Curriculum

Module 1: How Franchising Actually Works3 lessons

What a Franchise Is and Is NotPreview45m
Franchise Models and the Money Flows🔒45m
Franchising vs Buying or Building from Scratch🔒45m

Module 2: Reading the Franchise Disclosure Document3 lessons

The 23 Items and Why They Exist🔒45m
Item 19: Validating the Earnings Claim🔒45m
Red Flags in Items 3, 11, and 20🔒45m

Module 3: The Money: Costs, Funding, and Returns3 lessons

Item 7: Modeling Your Real Startup Cost🔒45m
Financing the Franchise🔒45m
Unit Economics and Breakeven🔒45m

Module 4: Territory, Contract, and Daily Operations3 lessons

Territory Rights and Their Carve-Outs🔒45m
Inside the Franchise Agreement🔒45m
Your First 90 Days as a Franchisee🔒45m