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Paid & Organic Social

Facebook Organic & Groups Marketing

Build a community and a lead flow on Facebook without ads

12 lessons4 modules9h 15m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This practical course teaches the organic Facebook playbook that still works after years of declining reach: a Page used as a content engine, a Group used as an owned community that the algorithm favours, and Facebook Live as the single highest-reach format on the platform. You will set up the assets correctly, learn the ranking signals that decide who sees your posts, and run a weekly system that turns attention into named leads. Every tactic is built for the free, organic side of Facebook, so it works whether your ad budget is zero or large.

Curriculum

Module 1: How Organic Facebook Actually Works Now3 lessons
Module 2: Building the Page and Group as a Lead Engine3 lessons
  • Setting Up a Page That Earns Trust🔒45m
  • Creating a Group People Want to Join🔒50m
  • Membership Questions and the Welcome Flow🔒45m
Module 3: Content and Conversation That Earn Reach3 lessons
  • A Weekly Content Mix Built for Comments🔒50m
  • Writing Posts That Stop the Scroll🔒45m
  • Facebook Live: Your Highest-Reach Format🔒55m
Module 4: Turning Community Into Leads and Measuring It3 lessons
  • Growing the Group Without Paying for Reach🔒45m
  • From Engaged Member to Named Lead🔒50m
  • Measuring Performance and Improving🔒45m
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