Paid & Organic Social
Facebook Organic & Groups Marketing
Build a community and a lead flow on Facebook without ads
12 lessons4 modules9h 15m durationbeginner level
About this course
This practical course teaches the organic Facebook playbook that still works after years of declining reach: a Page used as a content engine, a Group used as an owned community that the algorithm favours, and Facebook Live as the single highest-reach format on the platform. You will set up the assets correctly, learn the ranking signals that decide who sees your posts, and run a weekly system that turns attention into named leads. Every tactic is built for the free, organic side of Facebook, so it works whether your ad budget is zero or large.
Curriculum
Module 1: How Organic Facebook Actually Works Now
- The Death and Survival of Organic ReachPreview
- The Ranking Signals That Decide Your Reach🔒
- Setting One Goal and Knowing Your Audience🔒
Module 2: Building the Page and Group as a Lead Engine
- Setting Up a Page That Earns Trust🔒
- Creating a Group People Want to Join🔒
- Membership Questions and the Welcome Flow🔒
Module 3: Content and Conversation That Earn Reach
- A Weekly Content Mix Built for Comments🔒
- Writing Posts That Stop the Scroll🔒
- Facebook Live: Your Highest-Reach Format🔒
Module 4: Turning Community Into Leads and Measuring It
- Growing the Group Without Paying for Reach🔒
- From Engaged Member to Named Lead🔒
- Measuring Performance and Improving🔒
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