Video & Content Creation
Explainer Video Production
Make any product instantly understandable in 90 seconds
12 lessons4 modules9h 0m durationbeginner level
About this course
An explainer video makes a product or idea instantly understandable, and a good one is 60-90 seconds of tight script, clear 2D motion, and a confident voiceover. This course takes you from a blank page to a delivered, captioned MP4: you write to a word-count budget, storyboard against the script, animate with easing and anticipation instead of linear keyframes, and build a repeatable stock-asset pipeline from Envato, Storyblocks, and LottieFiles. Every lesson uses real tools, real timing numbers, and a worked SaaS example so a beginner can produce explainers that hold attention and close clients.
Curriculum
Module 1: What an Explainer Video Actually Has to Do
- The One Job of an Explainer VideoPreview
- Anatomy of the 60-90 Second Format🔒
- The Production Pipeline End to End🔒
Module 2: Writing the Script That Carries the Whole Video
- Writing to a Word Budget🔒
- The Problem-Solution Arc and Conversational Voice🔒
- The Read-Aloud Test and Locking the Script🔒
Module 3: 2D Animation Principles for Motion That Reads
- Storyboarding and Building the Animatic🔒
- The Animation Principles That Matter Most🔒
- Animating Cleanly in After Effects or a Template Tool🔒
Module 4: Stock Assets, Voiceover, and Delivery
- Sourcing and Licensing Stock Assets🔒
- Recording Voiceover and Finishing the Sound🔒
- Captioning, Exporting, and Pricing the Project🔒
Powered by StretchLearn